Indochino Seizes the Spirit of Sprezzatura

Vancouver, BC - Know the rules and how to break them: Sprezzatura embodies the look of Indochino’s new collection as it continues to dominate the custom suit revolution. Summer 2015, launching today, debuts quintessential menswear looks juxtaposed with vivid colors and graphic patterns to create the appearance of effortless style.

“Sprezzatura is about having fun and living life with gusto. It’s an absence of fear in regards to color, pattern and texture and their shameless combinations,” said Tom Kearnan, Indochino’s Director of Merchandise. “Taking color cues in the natural world and architectural elements from urban cityscapes, we set the bar for summer sartorialism.”

“Completing this conceptual campaign is some of the most vividly arresting photography we’ve captured in recent years as we evoke the spirit of Sprezzatura.”

Lightweight fabrics seamlessly transition the wearer from warm days to crisp nights. Cut from cotton, linen, wool and luxurious wool blends, Indochino’s suits offer comfort and breathability that will remain cool in the heat of summer. Fresh patterns and colorful highlights add a contemporary twist to taupes, slates and indigos. Featured pieces include the Luxury Taupe Windowpane Suit, Slate Blue Birdseye Suit and Luxury Indigo Stripe Suit.

Statement pieces include rakish patterned jackets and vibrant cotton shirts, setting the wearer apart from the crowd whilst integrating into any wardrobe. Highlights are the Forest Green Pebbleweave Blazer, Textured Indigo Windowpane Blazer, White Dot Shirt and Blue and Yellow Dobby Shirt.

The essence of Sprezzatura manifests in whimsical accessories such as silk bicycle-print ties in pink, aquamarine and navy, multi-dot ties in teal and gray, and patterned pocket squares in a cornucopia of colors.

Suits start at $449 USD and shirts at $79 USD, making Sprezzatura achievable for everyone. The collection is available now at www.indochino.com and in Indochino showrooms.